Dami The Digital Girlie (DDG)

From Chemistry to Ingenuity  Not every digital marketer starts their journey in a lab coat, but that’s where Dami Yorin began. A graduate of Industrial Chemistry from Bowen University, she once studied formulas and reactions. Yet, it was the chemistry of human connection and storytelling that truly sparked her interest. She traded test tubes for timelines, stepping boldly into the fast-paced world of digital marketing. Thriving Across Diverse Industries Over the years, Dami has left her footprint across industries as diverse as fashion, technology, education, and even pharmaceuticals. Each space taught her something unique: how fashion thrives on visual storytelling, how technology demands clarity and trust, and how education and science depend on precision and credibility. This wide exposure gave her an edge—she doesn’t just understand one market, she understands how different industries communicate and what makes audiences pay attention. A Global Perspective on Marketing Her jour...

Ever wonder why one brand happily pays a social media manager $500 while another pays $1500 for the same role? Here’s the truth: They’re not buying hours, they’re buying value. Yes, the SMM being paid $500 might create nice graphics, schedule posts, and keep the page active. But the other manager earns thrice that figure by not just posting, but building a strategy, tracking analytics, aligning content with business goals, and actually move the needle on sales and visibility. Both are social media managers. But one is an executor. The other is a growth partner. That difference in perception equals difference in pay. If you’re a brand, don’t just ask “How much do they charge?” Ask “What’s the ROI of this partnership?” And if you’re a social media manager, don’t just sell your time. Sell your strategy, your expertise, your impact. Because money is only a problem when value is missing. Your Digital Girlie Dami Yorin