Money is only a problem when value is missing
Ever wonder why one brand happily pays a social media manager $500 while another pays $1500 for the same role?
Here’s the truth: They’re not buying hours, they’re buying value.
Yes, the SMM being paid $500 might create nice graphics, schedule posts, and keep the page active.
But the other manager earns thrice that figure by
not just posting, but building a strategy, tracking analytics, aligning content with business goals, and actually move the needle on sales and visibility.
not just posting, but building a strategy, tracking analytics, aligning content with business goals, and actually move the needle on sales and visibility.
Both are social media managers.
But one is an executor.
The other is a growth partner.
That difference in perception equals difference in pay.
If you’re a brand, don’t just ask “How much do they charge?” Ask “What’s the ROI of this partnership?”
And if you’re a social media manager, don’t just sell your time. Sell your strategy, your expertise, your impact. Because money is only a problem when value is missing.
Your Digital Girlie
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