How to write a proposal

-
Latest update

What is a proposal?

A proposal is a plan or suggestion, especially a formal or written one, put forward for consideration by others.

Elements of a Proposal


Summary - A brief executive summary of the business objective, the project, and how you intend to approach it. For big clients, this will be the part of the proposal that sells you and your content marketing services to higher-ups in the decision chain, so make it s persuasive as possible.

Background - Your experience and credentials as they apply to the project. Testimonials from past clients of successful projects are a great selling point here.

Proposed Services - Establish definitive scope to the project. What specifically are you going to do? Are you just writing copy, or are you also consulting on content strategy goals? Is there any research you’ll need to do? Define the specific deliverables.

Requirements - What are all the things you’ll need from the client company? Full list of specifications for sales copy? Any information on audience or brand voice? Conversion rate? Lay out everything you possibly think you’ll need up front.

Pricing - Follow good copywriting practice before you get to the pricing, so that all of your services demonstrate great value and benefit to the client. Pitch your price as a lump sum, if you can, to avoid the psychological weight of a stacking list of fees.

Next Step - This is the Call To Action. Make the next steps to get the ball rolling very easy and clear. Also note that this is not a yes/no proposition; it’s a proposal, and open to negotiation before a final contract is established.

Terms and Conditions - Make sure nothing is ambiguous: pricing schedule, parties involved, etc. Lay it all out as simply as you can.


Types of proposals

1. Grant Proposals - For funding proposals to all levels of government.

2. Business Proposals - For all types of business proposals.

3. Technical Proposals - Research, academic, business and government.

4. Project Proposals - For all types of projects - all sectors.

5. Sales Proposals - For all types of products and services.

Most essentially, your proposal should be focused on your client’s needs and how your business plans to fix them.

No matter how you choose to build your proposal, never lose sight of that goal.

The RFP you receive will have most of the information you need to build a great proposal. Take things step-by-step, and use the opportunity to show your client that your business is the right fit for the job.

Comments

Post a Comment

Popular posts from this blog

Download Not A Quitter curated by Yorin Damilola

-
Image
Starting is the hardest part, Your first article will be awful Your first video will be painful to watch, Your first Art will be awful, Your first photo will be awful Your first song will be pathetic But you can't make your 50th if you didn't make your first. Get it over with and make it @4wayDesign Click to Download Not A Quitter eBook for FREE!!!
Read more

Affiliate Marketing guide| Pros and cons of Affiliate marketing

-
Image
Latest update Definition Affiliate marketing is a marketing arrangement by which an online retailer pays a commission to an external website for traffic or sales generated from its referrals. How does Affiliate Marketing work? Advertisers will employ an Affiliate platform i.e Expertnaire to administer the tracking of their affiliate campaign. The network will provide a set of tracking links to the affiliates that sit behind the banners and text links on the affiliates’ websites. When the customer clicks on that link a cookie is dropped onto their computer and that click is registered by the Affiliate Network. When that customer then completes a purchase and reaches the advertiser’s confirmation page, the Affiliate Network’s tracking tag is fired. That tag checks for the relevant cookie and if the customer has come from one of the Affiliate Network’s publishers, the sale is recorded by the Affiliate Network in their platform. Via that platform both the advertiser and affiliate should be
Read more

What you need to know about BRANDING and how to achieve BRAND EXCELLENCE

-
Image
Latest update A brand is a set of tangible and intangible attributes designed to create awareness and identify  and build the reputation of a product, service, person, place or organization. The holistic perspective of branding is a long term Strategy ranging from product innovation to market communications. Branding creates an awareness and differentiation that distinguishes your business from it's competitors. If a brand delivers what it promises in a responsible fashion and continues to innovate and add value, people will continue to vote for it with their wallets, their  respect and even their affection. Any successful brand must continue to understand and anticipate changes in it's audiences in order to remain successful. Overall, the best service brands are built around a unique business idea or a compelling vision . To learn further on this subject, Join SamuelDUYILE on his 6 days class on BRAND EXCELLENCE from Monday 20th to Sunday 26th April, 2020  on WhatsA
Read more